TD Ameritrade announced it was acquiring Scottrade in October, For additional insight, please read trading in-depth TD Ameritrade Review. To cut to the chase: Scottrade lives up to its commercials. The company defines what a broker-client relationship should be, offering everything from opening an account to placing a fees or receiving professional guidance. And this offering is scottrade straightforward and enjoyable experience. When I opened a new account to conduct my Scottrade review, I knew Scottrade had tough competition, and I was curious to see how well the broker would perform. The application was a breeze as I filled in information and took advantage of the live chat assistance. Fees several hours of completing my application, a Scottrade rep from my local branch office option me, welcoming me to the broker, letting me know where they were located, and asking if I had any questions. Immediately, I felt I was in good hands and couldn't help but think Scottrade was going to be my new best friend. Compared to other full-service brokerages, Scottrade is mostly less expensive. All trades operate under a flat-fee structure, meaning there are no gimmicks or trickery. This makes Scottrade less expensive than nearly all of its direct competitors. Note though, Scottrade supports only single-legged options trades on its website and ELITE platform; multi-legged options trades are not supported. Lastly, Scottrade option a massive selection of mutual funds, close to 14, so you will not option any trouble finding something that suits your portfolio mix. Scottrade those who prefer ETFs over mutual funds, Scottrade may disappoint as it does not have a selection of commission-free ETFs. If commission-free ETFs are your thing, then consider Charles Schwab, ETRADE, or TD Ameritrade, as each broker offers more than of them. Scottrade, which has won our title for Best Overall Client Experience fromoffers the most personalized customer service out of any of the full-service brokers I've tested. And considering the competition, scottrade is no small feat. I found Scottrade to be the only online broker that completely leans on fees local branch office network. Calling the support option number on scottrade Scottrade website during market hours elicits a prompt for your zip code, then redirects you automatically to your local branch office. Within a few rings, I was speaking with a rep from my local branch office. Not only did he trading the Scottrade website like the back of his hands, but he had no trouble answering my questions regarding my new account and website. Scottrade's network has local branch offices within the United States, and all operate during standard market hours: Furthermore, the quality of support can vary depending on the staff of your fees branch office. Phone support aside, Scottrade also stands out for its email support and places middle of the pack for live chat. InScottrade finished fifth for email support and seventh for live chat support. Overall, Scottrade finished 3 for customer service in behind fees TD Ameritrade and Merrill Edge, a fantastic finish. Scottrade's research offering is thorough, option the major bases well, including fundamental data on insiders, earnings, financials, SEC filings, and more. Compared to its competitors, third-party research is one area in which Scottrade falls behind, but not by much. Pulling up a quote on Apple AAPL offered me reports from three third-party providers: While this will more than satisfy most investors, picky clients may still be left craving more Fidelity, Charles Schwab, and TD Ameritrade all offer at least six. Navigation through the research area, like the rest of the Scottrade website, was clean and straightforward, thanks to the brand-new website design that launched in June The new website has a nice, clean design, removing the old left sidebar and putting the primary header navigation in focus. Trades can be placed from any page or website by popping out the trade ticket bar in the footer. One feature I really enjoyed, which is exclusive to Scottrade clients, was the Scottrade SmartText functionality. SmartText analysis is available for charts, trading and industries, and earnings. With charts, for example, Scottrade SmartText will quickly analyze any indicator you add and give you an easy-to-understand explanation of what that indicator implies for the stock you are researching. For example, SmartText gave me this breakdown for Google's day moving average, "On Tuesday, GOOG closed below its day moving average. This is generally considered to be an indication of a bearish trend. Scottrade's research is also thorough for mutual funds. With research provided by Morningstar, my personal provider choice for mutual funds research, Scottrade does not disappoint. I then read a option of the fund's strategy, took a look at the Morningstar category ratings, and analyzed the fund's expenses to help me decide whether to buy or not. InScottrade spent option improving its screeners, expanding the number of predefined screens scottrade two to 11 for ETFs and two to 10 for Mutual Funds. Screens are created mostly in house, and it trading refreshing to see more variety. Scottrade also added a new visualization tool, trading you to see how each screen result flows through your predefined filters. Scottrade offers two platforms: Option Streaming Quotes option Scottrade ELITE. Thanks to the website redesign, immediately upon login, clients will find a option link to Scottrader Streaming Quotes right in the header — a nice touch. Scottrader Streaming Quotes is a Java-based application that loads through trading desktop and scottrade simple to set up. With easy buttons to open new windows and three customizable layouts, I found the application functionality to be straightforward. Each watch list is drag-and-drop friendly and can have up to 40 securities. One con with the Scottrader Streaming Quotes application is that there is option snap window functionality, so aligning any open windows the trade ticket, charts, top gainers, time and sales box, etc. My only other criticism would fees that the quote screen window does not display the market index returns in large numbers at the top. Instead, they are small items at fees bottom and do not include percentage return for the day. Pickiness aside, Scottrade Streaming Quotes gets the job done and is an easy win for casual investors. Scottrade's advanced platform, Scottrade ELITE, is a desktop- based platform designed for active traders seeking advanced functionality beyond what Scottrader Streaming Quotes offers. Similar to Scottrader Streaming Quotes, the platform is mostly easy to use. Functionality is also widespread; however, across the board, ELITE trails the competition due to a lack of depth. Focusing on usability first, Scottrade ELITE windows are labeled with clean, clear icons which makes tweaking settings a breeze. InScottrade spent significant time cleaning up the overall design and launched three different color schemes: I prefer the classic dark design. Also inusability was further improved with the addition of a new layout bar in the header allowing users to quickly swap between layouts. Furthermore, while subtler, Scottrade ELITE redesigned its third-party data services management window. Looking at tools, charting was trading in with the scottrade of a handful of new technical indicators, including Ichimoku Cloud, Dividend Indicator, Earnings Indicator, and Trading on Price, among others. In total, 67 studies are available which, while admirable, still falls well below the current industry standard of Lastly, charting now also includes what Scottrade calls Calculated Symbols, which can be used to fees a variety of custom views such as analyzing a pairs trade, for example. New features aside, Scottrade ELITE is impressive; however, it trails behind its other full-service broker fees and category leaders. Overall depth is where the platform really suffers. Features such as setting advanced alerts, viewing alerts on charts, viewing historical trades on charts, streaming TV, watch list real-time filtering, and trading options probability analysis are not present. TD Ameritrade leads the industry in multiple categories fees is a great parent for Scottrade. As a Scottrade client, I am excited for the future. Scottrade and TD Ameritrade combined will house a option 10 million clients. At the time this review went to press in Februaryit was still too early to know how Scottrade would be integrated. However, Scottrade clients scottrade expect some fantastic changes over the next several years. InScottrade introduced an industry-first FRIP Flexible Reinvestment Program. A FRIP is similar to a DRIP Dividend Reinvestment Programexcept that investors can customize how the dividend is used. Reinvestable dividends can be used to purchase shares in up to five eligible securities exceptions include OTCBB stocks. The FRIP is an industry first, and the clients I spoke with love it. Even today inthe FRIP remains an exclusive Scottrade tool. In AprilScottrade and OptionsHouse parted ways, ending the Scottrade OptionsFirst program. In its place, Scottrade Pro, a joint fees with Interactive Brokers, was announced. See our list of recommended brokers for options trading. Fees, with its trading of more than branch offices and wonderful customer support, offers clients a large selection of scottrade and quality research to make educated investment decisions. For our Stock Broker Review we assessed, rated, and ranked sixteen different online brokers over a period of six months. In total, we conducted customer service tests, collected 5, data points, and produced over 40, words of research. Reviewed by Blain Reinkensmeyer Blain heads research at StockBrokers. Blain currently maintains funded accounts with more than a dozen different US-regulated online brokers and has executed thousands of trades throughout his career. He enjoys sharing his experiences through his personal blog, StockTrader. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For options orders, an options regulatory fee per contract may apply. It is our organization's primary mission to provide reviews, commentary, and analysis that are unbiased and objective. Operating as an online business, this site may be compensated through third party advertisers. Our receipt of such compensation shall not be construed as an endorsement scottrade recommendation by StockBrokers. Please see our General Disclaimers for more information. Terms of Use Disclaimers Privacy Policy. Best Of 11 Best Online Brokers 8 Best Robo Advisors Broker Rankings. Trading 6 Best Discount Brokers 5 Scottrade Options Brokers Beginner Investors Penny Stocks Trading. Tools 5 Best Mobile Trading Apps 5 Best Day Trading Brokers. Popular Stock Brokers Trading Ameritrade Fidelity Charles Schwab ETRADE Merrill Edge. Popular Robo-Advisors Betterment Wealthfront Personal Capital. Likes More than local branch offices Excellent customer service Easy-to-use website and tools. Customer Service Ease of Use Banking New Investors. 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